We Are HAH was born out of a desire for a simplistic MORE : more sensibility, more sustainability, and more attainability in the designer market.
A movement, a lifestyle, and a brand, Hot-As-Hell is raising the bar in elevated apparel. With versatile collections of swimwear and beach lifestyle apparel, We Are HAH clothing fills a niche of timeless, wearable, ethical and accessible fashion. With its European simplicity and LA attitude, We Are HAH clothing is designed for the HAH woman – with a purpose and designed to make sense. The result is liberated fashion for the modern woman – unstructured pieces to fit every body type, made of eco-friendly, easy-care fabrics, in iconic prints and colors… clothes that she can live her life in, and that never go out of style, just like her.