THE ULTIMATE GIRLS' GIRL, Laura Geller created her iconic collection over 20 years ago to un-complicate the beauty routine of women around the world. The line launched on QVC and has been an innovator in the beauty industry ever since, with many crediting the Spackle Primer as the first of its kind. A pioneer for creating a fun, "mistake-free," application process, Geller often teaches the masses how to make products work for them through tutorials and lessons. The New York - based make up artist reminds us that this part of the day should be joyful & creative - staying true to the 23 year old roots of her namesake brand, it is no wonder Laura Geller Beauty has stood the test of time. 

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