R13 , the unassuming American-Heritage brand, was discovered during a car ride through Italy by founder & designer, Chris Leba. Since that day in 2009, the Denim & Leather label has grown into a collection stocked by over 280 stores, both in store and online. The spirit of the line encompasses Rebel-Rock-Grunge and effortless edginess. With a long term background designing for Ralph Lauren, Leba is able to provide a new American Classic - one that pays homage to a history of Art & Culture - the underground version of America, often referred to by the brand as "The Other America." The now expanded collection is inspired by the founder's love of rebellious, free spirits.
